Marketing leadership to grow your business

Marketing Strategy

Segment, Target, Positioning

Marketing Strategy

strategy spelled out in letters with marketing books, plant and a pencil

Developing a marketing strategy is vital for every business. The purpose is to identify and then communicate the benefits of your business offering to your target market.

Marketing Plan

Segment, Target, Positioning

Marketing Strategy

planning spelled out in letters with a laptop, pen, lamp and marketing book

Activate your marketing strategy with an annual marketing plan that sets out the goals, actions, timing, costs, resources and effective selling programs.

Segment, Target, Positioning

Segment, Target, Positioning

Segment, Target, Positioning

segmenting spelled out in letters with an iPad, three marketing books and a pair of eye glasses

Through segmentation, we can identify niches with specific needs or unmet needs, mature markets to find new customers, deliver more relevant and effective marketing messages.

Competitive Analysis

Customer Relationship Management

Segment, Target, Positioning

competition spelled out in letters with a marketing book, coffee cup and model of the frozen tundra

A competitive analysis is a critical part of your marketing plan. With this evaluation, we can establish what makes your offering unique and attractive to your target market.

Marketing Communications

Customer Relationship Management

Customer Relationship Management

communications spelled out in letters with a lamp, two marketing books, eye glasses and pen

Marketing communications are the means in which your business uses to send the right marketing message to the right target customer through the right vehicle at the right time, to achieve your business sales objectives.

Customer Relationship Management

Customer Relationship Management

Customer Relationship Management

customers spelled out in letters with two marketing books, coffee cup and iPad

Customer relationship management is an approach to managing your interaction with current and potential customers. It focuses on customer acquisition and retention, and ultimately driving your sales growth.